Whether a small, medium or large business owner, you need an online presence in the modern era. Space online to build your brand and sell your products and services is essential for success and making money. The tricky thing is figuring out how this can be done without wasting time, effort, and much needed cash. One wrong turn in the digital arena can lead to months of extra work and, even worse, tons of lost revenue.
So, how do you build an online presence easily and without breaking the bank? Here are a few tips to get you started:
Use The Right Digital Avenue
Many people make the mistake of assuming they need to be on every digital platform available. Posting, publishing, and commenting on every social media site, website, and other digital avenues can be incredibly time-consuming if you don’t have a marketing team to help you out.
Research which digital arenas are right for your type of business and focus on those initially. More can be added later if you are successful. Test results and if part of your online presence isn’t working, ditch it and look for another avenue.
Take Time To Grow Your Social Media Presence
A lot of people new to the digital arena think that joining social media is all you need to do to draw people to your brand. The reality is that social media is like planting a tree – it needs to be cultivated and fed so that it will grow. Don’t think that just because you have a Facebook page your revenue stream will soar. Content is king with any form of online presence and you have to make sure you post regular updates and interesting bits of information about your brand so that more and more people are drawn to what you do overtime.
Use Digital Marketing
Things like Facebook ads and Google Pay Per Click advertising are a great way to put your brand front and centre for many potential customers. Facebook in particular is a super-easy way to target a custom audience who will be receptive to your products and services. While many people baulk at the thought of paying for online advertising, those who jump at the chance will see an increase in revenue and exposure of their brand.
Make Sure Your Online Presence Is Search Engine Optimized
Once you’ve started building your online presence, make sure that it is Search Engine Optimised (SEO). There’s no point in having tons of digital content if nobody can find it. SEO, in essence, is a way of targeting your webpages to a specific audience by using keywords they might use to find similar content to yours. The best thing about SEO is that it can be done for free… although marketing agencies who specialise in the field generally get better results.
Anchor Monkey Can Help You Out
If you need help setting up an effective online presence, let Anchor Monkey help you out. We can help you set up effective social media profiles, websites with captivating content, and cultivate a unique digital strategy for you. View our services to see how we can help you out. Anchor Monkey – Your Link To The Web
