It’s been over four months since many parts of the world found themselves in lockdown as a response to the coronavirus (COVID-19) crisis. Our daily lives have changed inexplicably and some of the things we took for granted have been stripped from our lives.
While lockdown has brought with it massive changes at home, some areas of work have had to adapt and alter too. Just the act of going to the office has been impossible for many and juggling Zoom meetings with childcare and the needs of your family have become the new status quo for most.
People who work in digital marketing haven’t been immune to the changes and have found that they’ve had to adapt their work practices to fit the ‘new normal’ and survive as a business. But it isn’t just the digital marketers who’ve been impacted in the marketing sphere. Their client base have also had to adapt and their needs, funds, and working practices have changed to such an extent that marketing in any form has become vastly different when compared to pre-pandemic practices.
But with everyone hunkering down at home and staying away from the office, now is the time to take stock and look for ways to refine digital marketing processes, especially considering the number people who are heading online during restrictions. Here are a few tips and ideas for how you can adapt your digital marketing strategy during these difficult times.
Change Your Paid Ad Searches
Google have reported that users are generally spending far more time online during the pandemic but are less likely to spend money. This is causing quite a stir in digital marketing with advertising costing more but delivering less. For a digital marketing campaign to be successful at the moment, you really have to make sure you target the right audience and use the right keywords. Long-tail keywords allow ads to be more focussed and should be implemented wherever possible. The urge to add COVID related keywords to ads should be resisted as Google are actively suppressing their exposure.
Social Media Ads Are Booming
For the younger generation, social media has been a lifesaving link to the outside world during the lockdown, and usage has risen by a massive 27%. With so many extra active users and fewer businesses willing to advertise on the medium due to financial constraints, competition for ad space has dropped along with Cost Per Click (CPC) and Cost Per Thousand (CPM) rates. These things combined should make social media advertising an attractive proposition for any business owner.
Make Sure You Speak To Your Customers In A New Way
Customers don’t want to hear the same old sales pitches they heard before the pandemic. The chances are we all feel a little down in the dumps after 2020 and we want this to be acknowledged in some way. But we also want to see the light at the end of the tunnel. It’s no surprise that the brands doing well in digital marketing right now are addressing the problems we’ve had but are also pointing out how they are trying to help make things better with a burger or a new TV. Making people understand that you are there for them during difficult times is, after all, a powerful advertising tool.
Let Anchor Monkey Help You Out
If you need help with your digital marketing needs, let Anchor Monkey help you out. We can help you set up effective social media profiles, websites with captivating content, and cultivate a unique digital strategy for you. View our services to see how we can help you out. Anchor Monkey – Your Link To The Web